Utilizing social media is becoming an increasingly important means of engaging with customers. As a result, businesses are coming up with creative ways to use social media together to build their presence across different platforms and gain exposure among various demographics. Social media marketing is providing businesses the opportunity to grow their business and broaden their outreach in innovative ways.
Approximately 58.4% of the world’s population uses social media for an average of two hours and 27 minutes a day. There are plenty of new opportunities to use social media in different ways, including videos, customer service and social listening.
Here are some of the top social media trends in 2023:
1. Video content will continue to dominate
According to Cisco, 82% of global consumer internet traffic will be video content by 2023. As a result, companies are increasingly utilizing short- form videos as a means of communication with customers. Platforms like Tik Tok and Instagram Reels offer opportunities for companies to reach more viewers in less time than traditional longer-form videos, which often proves to be inefficient for businesses seeking quick updates regarding their products or services. In addition to short-form videos, live streaming is also popular among companies looking to engage with consumers directly. Hootsuite advises that social media videos should generally remain between 30 – 60 seconds long in order to capture the attention of viewers.
2. Social commerce will continue to expand
As social networks continue to develop into retail platforms, it’s becoming commonplace for consumers to purchase products directly from them. Sprout Social reported that 98% of customers plan to shop via social media; thus, companies should strive to create a seamless shopping experience with minimal clicks. An ideal strategy is to focus on the most popular items and gradually expand their inventory. Additionally, metaverse shopping has become increasingly prevalent in both the e-commerce and social spheres. To illustrate this point, Roblox has partnered with Forever 21 and enabled users to buy matching outfits for their avatars–a great example of how buying through social media can be an informative and exciting experience!
3. Influencer marketing continues to rise
Influencer Marketing is still very much a part of the marketing mix. Social media continues to be full of influencers that promote brands, and surveys consistently show it can be extremely effective. Ninety percent of marketers found that Influencer Marketing worked well when surveyed by Influencer Marketing Hub. Additionally, LinkedIn has also provided special initiatives like their Creator Accelerator program which encourage both creators and influencers to build relationships with each other. Investing in influencers can do more than just generate leads – they can contribute to customer engagement and boost customer loyalty too!
4. More companies will use social listening
Businesses can gather insights and data from social media. By using social listening tools, businesses can listen to the consumer world. Here are some social listening tools:
- Clarabridge
- HubSpot
- Lately
- Sprout Social
- Hootsuite
The goal of social listening is to monitor any conversations on social media and understand reactions. Social listening enables companies to understand the impact of campaigns, perceptions of brands and other insights on customer wants and needs. To start, companies can use branded hashtags, relevant keywords and company mentions in social campaigns to see the results.
5. AI will assist with content creation
The year 2023 is set to be a big one in terms of AI technology advancement, with Forrester predicting that the growth rate of AI software will outstrip the overall market. Businesses can leverage AI content generation capabilities like ChatGPT, CopyAI and Jasper to draft social media posts quickly and efficiently. It’s important to note though, that while AI tools can assist with various copywriting tasks such as outlining and reformatting, it cannot create personalized messages for promoting your brand – that still requires human skill and craftsmanship. Moreover, using AI-powered platforms for tailored recommendations on increasing user engagement can be beneficial for many businesses; from crafting effective posts and captions that resonate with their target audiences to setting up attractive call-to-actions.
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