Elon Musk announced today that Twitter will now display view counts on tweets. This change will give users more insight into the reach of other users’ content. Previously, Twitter’s tweet view count, otherwise known as impressions, was only available to the account that published the tweet. The exception, as Musk notes, are videos, which have traditionally displayed a view count.
As part of its ongoing effort to increase transparency, Twitter has decided to make tweet view counts public. This move will allow users to see how many people have viewed their tweets in real time. According to CEO Elon Musk, this change is intended to encourage more people to join and participate on Twitter. For brands and businesses, view counts will be a helpful way to measure the reach and engagement of sponsored content on the platform.
As businesses strive to identify genuine influencers in their niche, it is helpful to gauge the engagement that other peoples’ tweets receive. Although public view counts can potentially expose accounts that use artificial means to inflate their engagement and follower numbers, over time it will be possible to know who has a genuine audience on Twitter. meanwhile, those with a high percentage of inactive followers will be more easily detectable.